S.A. Quotes: Advertising

There isn’t an editor in the world who isn’t aware every minute of the day that he needs advertising like a drowning man needs air.

– Marilyn Hattingh (Editor)

In much the same way every business owner should realise the meaning of these words. I am not saying rush out and get yourselves advertised on some sort of media platform, but realise that every moment of every day something or somebody should inform the general public of your existence, products, services and above all else the quality of your work.

There have been times when business owners have taken this realisation for granted and as result, it affected their bottom line in ways they could not explain…

There are a multitude of different ways to advertise your business, some more effective than others – but ultimately ensure that your advertising is working 24/7/366

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With gratitude,

Yvonne E. Venter-Louw

 

Guest Post: Five Rules when starting your own business

Published: NSBC 15 November 2016 By Werner van Rooyen

Many people dream of starting their own business. There are many people who actually go out and start their own businesses and then fail dismally. There are horrific statistics of how many start-up businesses fail within the first two years. Some say as many as 80% of all start-ups fail within the first two years, and of the remaining 20%, another 80% fail in the following three years. The four businesses that survive the first five years will most probably be successful and exist for some time.

The question is, why do so many businesses fail? There is no straightforward answer. What we need to focus on is what to do to make your business sustainable. You want to ensure your business survives the first two years in order for you to build a reputation as reliable and sustainable, enabling you to respond to that large tender that will provide you with financial independence.

There are many factors that one needs to consider when starting your own business and here are five rules that you need to adhere to when doing so:

  1. Location, Location, Location:

If you are going to sell goods, then you need to be at the best location. You can have the best product or services on offer but if people do not know of your existence, you are going to fail. Find the best place to put up shop so that as many customers as possible see the goods that you have on offer.

  1. Ensure you have sufficient funding:

There are not many businesses that you can start without money. Even the smallest of businesses will need some king of cash injection to get the ball rolling. There are many ways to get funds to start a business but the tricks is to have access to funds to sustain the business when times are tough. Always save money for tough times.

  1. Be committed:

The main reason you start you own business is because you want to be independent. The problem is that once you have the freedom, you lack commitment. When you work for yourself you need to be 110% committed, otherwise you are going to fail. The rule is to apply the same work ethic and commitments that you would have applied should you have been working for a boss.

  1. Advertise:

There is an old tale about the business owner who did not believe in advertising. Eventually his business failed and the first advertisement he had to place was advertising the liquidation of the business. The lesson is: advertise as much as possible.

  1. Be willing to grow:

There are not many businesses that start out as multi-million dollar operation. Ninety-nine (99%) percent of the time, small businesses grow into large businesses. The rule is to start out small and affordable, and then grow your business over time.

Learn today, earn tomorrow.

Thank you for sharing – NSBC 

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Freedom: Top Writers Around the World will write for you – Outsourcing

The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of difference in your site because they can catch the attention of your website visitors and keep them in there.

With good website content, you get the benefit of clearly depicting what it is you want to share with people. Also, good content and articles can lead people to your site. With more traffic, you get to earn more from your site making it profitable. A site’s success, be it for profit or not, is the number of the flow of traffic in your site.

So how do good content and great articles get you traffic? Well, many search engines rely on the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, it may be chosen to be a part of the top listed sites in the search result pages.

But before you think of just plastering your site with all the keywords and keyword phrases it could hold, search engines also filter out that abuse. You must have good well-written articles that incorporate the keywords and keyword phrases properly in their content and articles.

There are many of those who cannot afford the time to write their own website contents and articles. While writing content and articles specifically designed for the internet may take some getting used to and some researching and learning, there are many writers that can be found all over the world who could do it for you.

Many of us do not have the time to learn web content writing and article writing designed for the internet. There are writers who have great experience in doing this and charge only a minimal fee for such work. Writers like this can be regarded as experts in this style of writing and can greatly help your website to get that coveted spot in the search engine rankings.

Other than getting your site in the web results page of search engines, they can also provide your site with meaningful articles and content that can impress your website visitors and entice others to view your site. Every website could use the extra traffic website visitors could invite.

Then there are those who need papers to be done either for their school or office work. Top writers around the world are very knowledgeable and do extreme researching to get a job done right. They are also very adept in many writing styles that are needed to best suit the client’s need.

Many writers around the world charge a minimal fee depending on the type of writing job needed and the number of words needed in the content. Usually, a two hundred fifty worded article would cost from 4 to 8 dollars depending on the writer’s experience and ability. This is a small price to pay for having a content rich site or for a well researched and written paper.

There are also many sites that can offer you these services with their team of well trained and experienced writers. They offer many writing services to cover any writing needs. A writer can be based anywhere in the world and are guaranteed to offer good contents and articles. Each one is double checked, edited and proofread so that you would get your money’s worth.

Finding a good writer or a site that offers these kinds of services is simply done by searching for them in search engines. Type down your keyword or keyword phrase (e.g. Content Writers, Article Writers) and you will see a long list of sites that offer these services.

The top sites would probably be the best since they have done a good job of keeping their content at a high quality to get them high rankings. But you may also want to shop around and read some of their sample work to get an idea of how much it will cost you.

-> Click Here for access to free templates that could assist you with your website & blog

->Quick and easy outsourcing … Fiverr.com

Author:

Yvonne E. Venter-Louw

YEVL (Pty) Ltd. Director & Principal

Researcher, Advisor, Educator, Coach, Mentor and Speaker

– The Psychological impact  and rehabilitation of past experiences on daily driven Financial decisions

[Cert. Financial Planning + GIBS MLOLP  + RE5 + Cert. Financial Coaching + Dip. Psychology + Hypnosis + NLP + Subliminal Therapy + Numerology + Energy Healing]

Naturally creating Freedom, Meaning & Wealth!

 

Freedom: Writing the Resource Box so it Makes Prospects click

The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search for information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.

Through the recent years, many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course, the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be good content for your resource box? Basically, it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

-> Click Here for free templates to assist you with your website & blogging

Author:

 Yvonne E. Venter-Louw

YEVL (Pty) Ltd. Director & Principal

Researcher, Advisor, Educator, Coach, Mentor and Speaker

– The Psychological impact  and rehabilitation of past experiences on daily driven Financial decisions

[Cert. Financial Planning + GIBS MLOLP  + RE5 + Cert. Financial Coaching + Dip. Psychology + Hypnosis + NLP + Subliminal Therapy + Numerology + Energy Healing]

Naturally creating Freedom, Meaning & Wealth!

 

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