Wealth: A Call to all Young Entrepreneurs

Leverage for Your Small Home Based Business

Being a young entrepreneur, your small business is only as good for all those people who know about it. And for those who don’t know, well they simply don’t care.

After all the hardships you have gone through while starting up your business. After all those attempts to give it all up and return back to more secure corporate living. After all the risks you have to pass through. And now that you have touched them all, the only aim that you now have is to make your small business grow.

Well, that actually is not as simple as it may sound. Making your small business grow will lead you to more compromises. This entails you taking further risks. It is harder this time of course because you are delving into deeper realms of risk. Sometimes, the absence of assurance for success will make it more difficult for you to get on through the next level.

One of the many paths to growth from your youth in entrepreneurship towards maturity is to spread words of your small home-based business. You may possess the best of the products in the industry but there would be no sense to them if the only people who know are those that are within your block. Your product may have the potentials of breaching million-dollar sales but if no one buys it, there is no sense in dreaming of becoming a tycoon.

Start promoting yourself and your services. Some small home-based businesses young entrepreneurs begin promoting their products even before they were fully launched. However, there are many who do promotions only when they have tapped the estimated potentials of their items. You always have the choice between the two though.

There are two basic techniques that you may use to take your small home-based business into the scene. One is through paid advertisement and the other through public relations.

Paid advertisements require the process of negotiating with advertising agencies and stations to have your product promoted. Mediums like televisions, websites, newspapers, and radio spots are among the most typical options you have.

In public relations, however, you would have to ask an author to have your story and your business venture written on articles or an expert as a search reference. The only problem though is that you have to be convincing or your story must have that extra pop so as to be worthy of mention.

While publicity may oftentimes require you to share the toll of finding a writer to work for your home-based business, there is still no way for you to disregard the benefits of having your story advertised. It also has a cost-effective feature since you seldom pay for such an advertising medium. But the better part goes with the truth that you can be better remembered with an article rather than in a TV commercial. People normally have more trust in a write-up rather than paid advertisement showed on TV or in the internet. Publicity also offers the potentials of reaching through various people and if you have that good streak of luck, the national audience may be reached by your story.

Even the online world recognizes the actual power of television advertisements than using links and postings on message boards. There are many times when the website has become successful because it was featured on a television show. Thus, discarding all the “almost useful” power of drawing people through creating juggling lines of links in the web.

The media works on herd mentality. Once a program caught sight of what your home-based business has to offer, other programs may have the hitch of spreading the word further. Thus, you can expect other shows to modify your own story to supplement their own. This is very effective indeed since you will have your advertisement without spending a dime while reaching a wide spectrum of audiences.

The problem though comes with attracting journalists and writers towards your home-based small business story.

Plan your target points. Your aim is to court writers towards writing your tale. Never put them off by sending bulks of email to virtually all journalists that you know. Point only towards those who are in the beat with your story. Identify what publications will find your venture useful and know which kind will use your story. Try making a list of newspapers, radio programs, and television spots that will work well with your aim. If you truly want publicity, go direct with personal emails or letters to those who are most likely to find your small home-based business story interesting.

The Pursuit of Happiness – True Life Story of Chris Gardner

P.S. If your small home-based is base in South Africa, feel free to join up with our networking groups…

Facebook:

  • Client Circle Network (Free Facebook Marketing & Networking Group) – Click Here
  • S.A.L.E.N. (South Africa’s Ladies Entrepreneurial Network & Marketing Group) – Click Here

Telegram:

  • Gauteng Networking Group (Free Telegram Marketing Group) – Click Here
  • S.A.L.E.N. (Telegram South Africa’s Ladies Entrepreneurial Network & Marketing Group ) – Click Here

WhatsApp:

  • Gauteng Networking Group (Free WhatsApp Marketing Group) – Click Here
  • S.A.L.E.N. (WhatsApp South Africa’s Ladies Entrepreneurial Network & Marketing Group ) – Click Here

With Love, Gratitude & Grace

  • Yvonne E. Venter-Louw
  • YEVL (Pty) Ltd.: Founding Director & Principal
  • Researcher, Advisor, Educator, Coach, Mentor, Keynote Speaker & Host of the Financial Independent Coach show on YouTube
  • Personal Thesis: The Psychological impact of past experiences (and the rehabilitation thereof) on daily driven financial decisions.
  • Naturally creating and experiencing Freedom, Meaning & Wealth!

Sign-up to our mailing list – Click Here

S.A. Quote: Marketing

If there is no marketing, then you’re not going to get your market share!

– Bill Venter

Source: The Penguin Dictionary of South African Quotations – Jennifer Crwys-Williams.

More than 95% of Small Business does not make it past the first three years, another 95% of the remaining 5% do not last past the next five years…

There are all sorts of contributing factors influencing these stats… one of the key factors is marketing!

Without a strategy to co-ordinated marketing for your business congruent to your business goals, which can be recorded, tracked, measured and be reviewed if needed … how do you consider to get growth in your business?

One of my mentors kept on telling me…” Your social media must always direct back to your website. They are the map directions to get digital traffic to move through your virtual store…”

With this in mind… here is an eBook bundle which could assist you in your marketing – Audio & eBooks: Block Buste Cash Secrets

With Grace & Gratitude – One is always pleased to be of services to others!

  • Yvonne E. Venter – Louw
  • YEVL (Pty) Ltd.: Founding Director & Principal
  • Researcher, Advisor, Educator, Coach, Mentor, Speaker & Host of the Financial Independence Coach show (YouTube)
  • Personal Thesis- The Psychological impact of past experiences {and rehabilitation thereof} on daily financially driven decisions
  • Naturally creating Freedom, Meaning & Wealth

P.S: Are you interested to find out more of the “Why, What, When, Where and How …” discovered in the process of writing the above-mentioned thesis? Join our direct mailing list for more information…CLICK HERE

#SAQuote # Marketing #Sales #MarketShare #Advertising #SEO #Traffic

Freedom: How to create an outline for all your articles

We’ve done it through primary school, it expanded longer through high school, then on college/university, it became chapters. No matter how many times a person has done it, writing articles has proven to be a task many has continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced with unfriendly behavior.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What sets other people apart from others towards article writing is that they are prepared and have some methods and procedures in writing articles.

One of the methods you can use to prepare yourself when tasked to write an article is creating an outline first. Creating an outline for all your articles makes you prepared. You have an idea of what to do first and make a plan for your succeeding steps. Being prepared makes the job easier and faster. Being organized will allow for disorientation to be shunned away.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body, and conclusion of your article. Here at this point, you can write down some of the ideas and sentences that you feel will look good in your article. These could be some of the focal points that could help make your article creative, interesting, and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry-free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready and breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines on how to create an outline for all of your articles.

Do a couple of brainstorming and jot down your brilliant ideas first. Think of some ways to attract the interest of your reader. Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done all your research and information searching. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing them down, later on, would be easy for you.

The next step is to discover your sub topic and subtitles. As you would provide the first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your subtopics. To be concise, you would need to get all the facts that will support and go against your point.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you won’t drift away from what you had first written down. It’s not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep track. All those hours spent outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.

With Love, Gratitude & Grace

  • Yvonne E. Venter-Louw
  • YEVL (Pty) Ltd.: Founding Director & Principal
  • Researcher, Advisor, Educator, Coach, Mentor, Keynote Speaker & Host of the Financial Independent Coach show on YouTube
  • Personal Thesis: The Psychological impact of past experiences (and the rehabilitation thereof) on daily driven financial decisions.
  • Naturally creating and experiencing Freedom, Meaning & Wealth!

Sign-up to our mailing list – Click Here

Freedom: Writing the Resource Box so it Makes Prospects click

The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search for information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.

Through the recent years, many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course, the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be good content for your resource box? Basically, it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

-> Click Here for free templates to assist you with your website & blogging

Author:

 Yvonne E. Venter-Louw

YEVL (Pty) Ltd. Director & Principal

Researcher, Advisor, Educator, Coach, Mentor and Speaker

– The Psychological impact  and rehabilitation of past experiences on daily driven Financial decisions

[Cert. Financial Planning + GIBS MLOLP  + RE5 + Cert. Financial Coaching + Dip. Psychology + Hypnosis + NLP + Subliminal Therapy + Numerology + Energy Healing]

Naturally creating Freedom, Meaning & Wealth!

 

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