There isn’t an editor in the world who isn’t aware every minute of the day that he needs advertising like a drowning man needs air.
– Marilyn Hattingh (Editor)
In much the same way every business owner should realise the meaning of these words. I am not saying rush out and get yourselves advertised on some sort of media platform, but realise that every moment of every day something or somebody should inform the general public of your existence, products, services and above all else the quality of your work.
There have been times when business owners have taken this realisation for granted and as result, it affected their bottom line in ways they could not explain…
There are a multitude of different ways to advertise your business, some more effective than others – but ultimately ensure that your advertising is working 24/7/366
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Yvonne E. Venter-Louw