Subliminal Messages: How Do They Work?

Subliminal Messages: How Do They Work?

You’ve probably heard of subliminal messages. There are lots of urban myths about how companies and advertisers use these kinds of messages to persuade customers to act in certain ways. The truth is, however, that subliminal messages won’t make you do or feel anything you’re not already inclined to do or feel. And, ironically, that’s what makes them such effective and powerful self-development tools.

The word “subliminal” is made up of two parts: sub, which means under or below (as in submarine) and liminal, which means the threshold (as in the word limit). These kinds of messages are therefore presented “below the threshold” of your conscious mind. So even though you aren’t aware of the information, your subconscious mind picks it up and locks it away in your brain.

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Subliminal Messages: Fact or Fiction?

Get ready for a shock, a statement that might blow your mind and send you reeling in disbelief:

Subliminal messages work!

Despite some bad press to the contrary, evidence exists that proves subliminal messages can be an effective way to achieve a range of goals under certain controlled conditions. If you want them to work for you, here’s what you need to know:

  • Not all subliminal message delivery systems are created equally. Make sure you get yours from a reputable supplier who has been in business for a long time and has plenty of satisfied customers.
  • To make subliminal messages work in your favour, you need to be motivated to change. If you have a passionate desire to lose weight, quit smoking, or improve your productivity, for example, then subliminal messaging technology will help you achieve your goal.
  • Using subliminal messages to enable you to make changes in your life is not a cop-out. They’re just another tool you have at your disposal to break bad habits and encourage new behaviours.

Here’s another way to look at it. If subliminal messages don’t work, why is there so much information written about them? Why do so many companies provide subliminal audio and video sessions? Surely if those sessions were useless, people would stop buying them and the companies would go out of business. But that’s not what’s been happening.

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