Subliminal Messages: How Do They Work?
You’ve probably heard of subliminal messages. There are lots of urban myths about how companies and advertisers use these kinds of messages to persuade customers to act in certain ways. The truth is, however, that subliminal messages won’t make you do or feel anything you’re not already inclined to do or feel. And, ironically, that’s what makes them such effective and powerful self-development tools.
The word “subliminal” is made up of two parts: sub, which means under or below (as in submarine) and liminal, which means the threshold (as in the word limit). These kinds of messages are therefore presented “below the threshold” of your conscious mind. So even though you aren’t aware of the information, your subconscious mind picks it up and locks it away in your brain.