F.I.C. Book Review: 5 Insider Secrets to Marketing…

Marketing is a business art, not a business science, and the chief executive tends to shy away from it, delegating marketing decisions and responsibilities.

– Darryl Phillips (South African Businessman)

Marketing is, in my opinion, one of the life tools of a business, whether big or small … it is of vital importance to have some sort of marketing running for your business. However, as the quote above states – most business owners and/or chief executives, shy away from this.

In all my years in the financial industry and now the past few years in the coaching industry – I have come to realise more and more the truth behind this quote. The problem is that the business owner is so busy trying to make the business work while working in the business and completely forgetting the fact that he/she has to work on the business as well…

You might be asking … “what’s the difference?” – to be honest, sometimes the lines between the two can get blurred but these are two completely different perspectives of looking at your business.

However, today I would like to help you focus on building / working on your business, through one of the key life-lines which creates possibilities for cash-flow into your business… so without further hesitation … let’s go!

5 Insider Secrets to Marketing Your Coaching Practice, Without Spending a Cent

Although the title might cause you to overlook this eBook, I can solemnly recommend you to read and implement this book into your product or service orientated business.

This easy to read, compact book provides you with insight on how to make your “free” marketing work for you…

What are the 5 Insider Secrets…?

  1. Creating your online profile
  2. Listing in online directories
  3. How to ask for testimonials and what to do with them
  4. Strategies for leveraging your network effectively
  5. Ways of finding inspiration for creating online content

Now… what I really like about the content was, that Megan provides you actual ways on how and where to implement some of these secrets. From personal and professional experience I can honestly state by implementing these 5 insider secrets, any business (small/ medium/ large) can

  • increase their brand awareness
  • increase their marketing reach
  • increase their potential cash-flow generation
  • increase their potential business growth

Be honest with yourself… Is there room for growth in your business? Do you desire to grow your business? Are you looking for ways to increase your brand awareness?

If so, I am sure Megan would not mind if I share her eBook with you … Click Here

About the Author:

Megan and I are friends for a few years now through COMENSA. As you will read in her book, she has been coaching businesses and their management since 2002. Although it did take her some time to find her niche – she has established herself as an expert in her field.

Thus, feel free to grab your copy of the ” Insider Secrets to Marketing Your Coaching Practice, Without Spending a Cent”

P.S.: Megan’s contact email and website address is included in the eBook, should you have any question or need for more information.

With Grace & Gratitude

Yvonne E. Venter – Louw

  • YEVL (Pty) Ltd.: Founding Director & Principal
  • Researcher, Advisor, Educator, Coach, Mentor, Key-note Speaker & Host of the Financial Independence Coach show (YouTube)
  • Personal Thesis: The Psychological impact of past experiences (and rehabilitation thereof) on daily financially driven decisions.
  • Naturally creating Freedom, Meaning and Wealth!
  • P.S.S.: Are you interested in finding out more of the “Why, What, When, Where and How…” uncovered in the process of writing the abovementioned thesis?

Sign up to our direct mailing list

Do you believe you’re enough?

Smart enough to be hugely successful in your dream career?

Attractive enough for your soulmate to love you forever?

Graceful enough to accept all the things you can’t change?

Resourceful enough to solve any challenge life can throw at you?


If you struggle to say “one thousand percent YES!” to any of those questions –

Read moreDo you believe you’re enough?

“Never In Your Wildest Dreams” – by Natalie Ledwell

Do you enjoy a good book? Like a spellbinding story that really sucks
you into its story? If you do, then this free [bestselling book]by Natalie
Ledwell is for you!

Natalie is the co-founder of the successful personal growth company
Mind Movies, and in her book “Never In Your Wildest Dreams” you’ll
find an extraordinary story filled with her best-kept prosperity secrets
that, if you’re anything like me, will keep your eyes glued to the page.

Read more“Never In Your Wildest Dreams” – by Natalie Ledwell

Why should you consider Financial Coaching?

No matter where you are in your personal financial life, whether it is that you are struggling to budget and make ends meet, or whether you are looking to buy a home or car, in a confidential one-on-one session, a financial coach can assist you in a co-operative way to ensure that your financial needs are met

  • A financial coach can help you achieve your financial goals and dreams
  • We start by defining your current financial picture
  • Begin with a budget and assets and liabilities
  • Assist you in defining a financial goal
  • Help keep you on track and accountable to your goals
  • On-going Communication and Support

One-on-one personal financial coaching gives you that advantage. With personal financial coaching, you’re mentored over the phone on your schedule at your convenience. You’ll enjoy the support and privacy of an experienced, personal mentor standing by your side as you journey toward financial freedom.

Read moreWhy should you consider Financial Coaching?

If you were a billionaire… ?

See this picture?

That’s exactly where I am right now 🙂

And I need to be quick –

Because as soon as I finish writing you this post, I’m going to scoot down this lovely slide and plunge headfirst into my exquisite custom-made heated pool.

(Don’t worry, I’m on a waterproof smartphone; these things always come in handy, especially when you’re swimming in the Mediterranean sea or lounging in your home jacuzzi.)

Let me cut to the chase: I am you.

To be more specific, I am you in just a few short years from now.

Yes, that means I’m writing to you from the future – which is why I needed your friend Yvonne to help me get in touch with you.

Read moreIf you were a billionaire… ?

Financial Independence Coach show: Ep 3 Q & A

Welcome to episode 3 – Questions & Answers submitted

….

Here are some of the questions that have been submitted to our Facebook page – which I answered on the show

How do you establish your natural ability and nature?

  • Dr John F. Demartini: Value Determination
  • Tony Robbins:

I do not know where my cash flow has gone?

  • Free cloud-based accounting: http://www.waveapps.com ( Personal & Businesses – Note it does not allow payroll for South Africa)
  • I personally have experience Identity-theft twice in my life … thus I do not link my bank accounts to any other account or apps.

How do you build a system for a small business?

  • Free Templates
  • From feeling like a Zero to being a Hero
  • Writing you 1st employee handbook
  • SME handbook
  • Workable Templates -> email request to admin@yevl.co.za

What you do when you feel redundant in your own business?

  • Simon Sinek – Start with Why
  • YEVL Template – My Life Goal, Vision, Mission and Purpose

How do you build wealth through a small business? MLM – Multi-Level Marketing

  • Robert T. Kiyosaki with Sharon L. Lechter (C.P.A) – The Business School For People Who Like Helping People
  • Examples: Avon / Herbal Life / Amway / Forever Living Products / Honey / This is just to name a few…

Want your questions answered by myself or one of our esteemed guest -> contact us directly

Until our next show, my peace and prosperity be with you (Shalom)

With Grace & Gratitude,

Author:

Yvonne E. Venter – Louw

  • YEVL (Pty) Ltd. – Principal & Director
  • Researcher, Advisor, Educator, Coach, Mentor, Keynote Speaker
  • Host – Financial Independence Coach show (YouTube)
  • Personal Thesis: The Psychological impact of past experiences (and rehabilitation thereof) on daily driven financial decisions
  • Naturally creating Freedom, Meaning & Wealth!

P.S.: Are you interested to find out more about the “Why, What, Where, When and How…” uncovered and discovered in the process of writng the abovementioned thesis? Sign up for our direct mailing list -> CLICK HERE

Your Brain Can’t Lie: The Science Behind Hypnosis

The question of whether hypnosis is real or not has been a hot topic of discussion for over 200 years.

Exciting new research in the field of brain studies is now settling the argument once and for all!


Read a Good Book Lately: Then, Welcome to Hypnosis!

If you’ve ever lost yourself while reading a really good book, you’ve already been :::this::: close to hypnosis.

When you’re really into a book what happens?

   a) You feel incredibly relaxed,

   b) Have an amplified sense of imagination, and

   c) You are highly suggestible (more open to receiving and acting upon the suggestions of others, like the story the author is telling you).

Guess what? This is exactly what happens during hypnosis. It’s known as a trance state.

Read moreYour Brain Can’t Lie: The Science Behind Hypnosis

Meaning: All About Being a Spiritual Entrepreneur

F.Y.I. This article is related to all Spiritual pathways… not just Christians, replace the word “Christian” with your Spiritual word of choice.

The business world today can be a very intimidating place for a Christian (this is in a reference of spirituality and not religious reference), entrepreneur. You see, business today has gotten to a very competitive point. Money makes this world go round. All over the world, some people would do anything for money.

This fact makes most Christian entrepreneurs afraid. Most think that money will somehow corrupt their morals and interfere with their Christian living. A verse most Christian entrepreneurs keep repeating to themselves is “Money is the root of all evil.” (I Tim. 6:10). However, many Christians fail to realize that there is much more to this verse that changes its meaning.

Read moreMeaning: All About Being a Spiritual Entrepreneur

Naturally: Failing Forward

Failure: It is not the end but an opportunity to learn from. It is not the end of a journey but rather a stepping stone on the path. The road to success is through failure…

I suppose I could go on for days with definitions and quotes on what is understood by us as being a failure and our interpretations of it, not that we need any reminder of this; as it was drilled into us at a very young age. And unfortunately, in my perspective of where I sit today, I believe that how we were taught was completely wrong…

In school we were taught not to fail, it was not an option. We had to ensure that we did very little thing correctly to obtain the pass mark. Memorising facts, dates, formulas, scripts of information that was deemed necessary for us to know. To enable us to be a functional workforce, to retain instruction and through this instruct be able to complete a certain layout of tasks… but what if this is not how we are supposed to learn?

Why is it that we actually retain the lessons of life better, once we have actually failed at it once or twice or more and learned from our mistakes?

This is by no means an instruction not to learn from other’s mistakes, but surely if we do not learn to fail ourselves – then, well then no-one can learn from us and we would not have anybody to learn from. However, it does not matter from which perspective we look at it, failures and mistakes are necessary in our own lives and in the lives of those around us… but how do we fail forward?

To be honest, this is a statement that has had me puzzled for quite a while during my own life and I have seen it around me in so many others as well… for the fear of failure has become greater than the failure itself and now we are told to fail forward?

Through failing we become failures… or is that been a lie as well?

How do we learn to fail forward?

How do we learn from our mistakes?

How do we put things into a perspective of retaining the lesson but not the hurt or baggage?

This is especially hard for a hard-headed individual like many others and myself included. And you will know who I am talking about when I say … the individual who knows within themselves that the path that has been laid before them is not the path for them, thus to the standard norm (whatever that may be) would consider it a failure to comply. There must be another way, as things just does not seem right; this is not how it is supposed to be. This is not the way “I” am supposed to go, “my” path is down another road.

In the past few years that I have dedicated my life to “self-studies”, I have interacted, researched and interviewed several of these “trouble makers”, these “outcasts” and purely found their similarities as a result of a deeper investigation of the truth behind their now seen success. Almost every person that was earmarked in my research of well know wealthy/successful individuals are those that went in some way or form on a different path to the norm. And no, I am not referring to the right path or the wrong path … I am talking about a different path, similar to the phrase form a poem referring to the two paths through a wood, and the author took the one least travelled… the unknown.

I am talking about following our own life-path… not just following the herd or the pack. To learn for ourselves and within ourselves our own capabilities, our own weaknesses, our own strengths, our own interest and dislike; for then and only then can we remove the proverbial splinter out of our own eye before we can take the stick out of another’s eye. For it is only once we have truly learned the lessons of how to handle and control our own perspective to the physical, mental and emotional impact on ourselves in regard to the situations and circumstance we find ourselves in, and how to step over these obstacles or even exclude them from our path completely. And this is where I remind myself of the statement Dr. John DeMartini made: “Obstacles in our lives are either in our way or on our way” and it is our perspective and response, not a reaction but the response to these obstacles that make the biggest differences in our lives….

If I could use two examples out of my own life:

  1. The first time I went ice-skating and I was knocked down by a professional speed skater – yes it was my mistake that created the situation. Looking back today, in hindsight, it was my humble response and my censer apologies for the situation that provided the flow of opportunities that followed from there and all the hours of joy….
  2. In contrast, it was the stubbornness’ of my will to fight the wrongdoings or mistakes that was done towards me, that lead to years of sorrow and pain… From victim mindset to the force of a beast looking for justice and correction – neither of these courses of action providing any ability to move forward.

Unfortunately to many of us, into many different situations, get stuck in example two and through this, we are enduring more suffering and pain than what was originally experienced. We blame ourselves, we blame others, we feel sorry for ourselves, we feel a rage within ourselves to execute our own form of judgement on others… It has the possibility to become a poison that can destroy our life.

BUT what should we do? Just accept it? Lay ourselves down to the mercy of our / their mistake?

At the end of the day, it should actually be both and neither… To truly be able to fail forward, in my perspective, is to balance the censer humble apology with the grace of forgiveness and the understanding from all perspectives of the situation, the mistake, the failure. For it is only in our relinquishing of our ego, in our ability to show mercy to others and in the compassion of taking the time and effort to imagine the failure/mistake from a different viewpoint… that we open ourselves to the true life-lessons on our path. It’s not always possible to maintain perfect balance and it is possible not to lose our temper from time to time, even master teachers had been recorded through history to losing it once or twice… however, our aim is to fail forward, to grow through the stumbles and falls to become a better being in this game of humanity called life…

For too many individuals in this category, the following words will ring true from their past: “You do not know better… You are being difficult for no reason … This is the way we have always done it …” and my personal favourite is “… stop making waves and stepping on toes…”! Branded as trouble makers, more often than not, these individuals have pushed aside and left as “outcasts” on the journey of life. And as in all things in life, this could have either a negative or a positive effect on the individual …or both, in which case their lives becomes a total extreme rollercoaster ride of emotions.

Thus, even if we have to place ourselves in a ‘time-out’ to just take a step back from everything and everybody to review, re-assess, re-align ourselves – then so be it. It is only once we look within ourselves, and understand our own connection between our consciousness, our physical, mental and emotional centres, and our connection with everything else … only then we are ready to master our own life and our perspective of the circumstances that avail in our lives!

May this perspective be a glimmer of light in your life and should you need some free resources to assist you -> click here

With Grace and Gratitude – One is always pleased to be of service to others!

Yvonne E. Ventr – Louw

  • YEVL (Pty) Ltd.: Founding Director & Principal
  • Researcher, Advisor, Educator, Coach, Mentor, Keynote Speaker & Host of the Financial Independence Coach show (YouTube)
  • Personal Thesis: The Psychological impact of past experiences (and rehabilitation thereof) on daily driven financial decisions
  • Naturally creating Freedom, Meaning & Wealth!

P.S.: Are you interested to find out more about the “Why, What, Where, When and How…” uncovered and discovered in the process of writing the abovementioned thesis? Sign up to our direct mailing list -> CLICK HERE

Fireflies and Your Brain: Nature’s Evidence for Brainwave Entrainment’s Efficacy

Imagine yourself sitting atop a grassy knoll.

The sun has just set. Then, just as night begins to fall, it happens.

First here. Then, over there. A brief flicker of magic lighting up the sky in little bioluminescent bursts.

It’s the dance of the firefly.

For many, this evening ritual is well known. But, did you know also know the firefly may hold a key to unlocking your brain’s unlimited potential?

Read moreFireflies and Your Brain: Nature’s Evidence for Brainwave Entrainment’s Efficacy

Animated Social Media Icons by Acurax Wordpress Development Company
Visit Us On FacebookVisit Us On TwitterVisit Us On Google PlusVisit Us On YoutubeVisit Us On InstagramVisit Us On PinterestVisit Us On Linkedin